Saturday, July 10, 2010

1 internet marketing


Please join us at TechCrunch Disrupt San Francisco on September 27-29 2010.


It started as an experiment in New York this past May. We sensed a fundamental shift taking place with technology and media—a shift in platforms, applications, revenue models and consumer behavior—and we wanted to talk about it. Appropriately, we found an old Merrill-Lynch office building and took it over for three days to test a new event format, TechCrunch Disrupt. We had 3 objectives: (1) gather the best minds to debate what’s changing now and what to do about it; (2) showcase the hottest new startups we could find and (3) have fun and meet a ton of new people.


The response was more than we could have hoped for. Charlie Rose opened the show. Mayor Bloomberg stopped by for a surprise visit. Carol Bartz even made me blush (sort of). Twenty five new startups launched on stage. Over 100 other startups demo’ed their services in the wings. 1,700 tech enthusiasts showed up—rivaling our biggest events to date in San Francisco.


So we’re going to keep blowing it out, and we hope you’ll join us for TechCrunch Disrupt San Francisco, September 27-29 at the San Francisco Design Center Concourse. The main agenda will run 9 am – 6 pm, but save your evenings for after-parties and lots more networking fun.


Disrupt SF will explore the Third Wave, a phrase coined by John Doerr in his interview with Charlie Rose. If the First Wave was the PC, and the Second Wave was the Internet, now the Third Wave is a combination of the social and mobile layers accelerating everything on the Internet once again from geo apps and tablet computing to social commerce.


Disrupt SF will also feature our new startup competition, the Startup Battlefield, where approximately 25 new startups will participate in a tournament-style launch competition to demonstrate their technology, business and marketing disruptions. One lucky company will take home the grand prize Disrupt Cup trophy (passed on from last May’s winners, Soluto) and a $50,000 check, and others will receive special awards and accolades.


So let the disruption begin. Startup applications are open today, hosted by Producteev, through midnight PST, August 8. We review applications on a rolling basis, so please apply as soon as you are ready for consideration. You can read all the fine print for rules and eligibility here. Just remember our motto: Create, Destroy, Repeat.


The Disrupt SF list of speakers and agenda will be announced on over the coming months, but grab our extra early bird tickets asap (best prices through July 31 via Eventbrite.)


The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here.

Over the past two years, real estate professionals have found creative ways to overcome the real estate crisis, including finding innovative uses for social media. After facing drops in home sales well into 2010, real estate pros have been forced to utilize their offline skills in an increasingly social way online. By using photo and video sharing to enhance listings, along with professional networking sites to hone their sales skills, real estate veterans have made strides in moving inventory in tough times.

Agents, brokers and realtors have found successes in lead generation, sales and brand building through use of mass audience social platforms, including Twitterclass="blippr-nobr">Twitter, Facebookclass="blippr-nobr">Facebook, YouTubeclass="blippr-nobr">YouTube, Flickrclass="blippr-nobr">Flickr, Meetup, and LinkedInclass="blippr-nobr">LinkedIn, as well as real estate specific platforms, like Trulia, Zillow, WellcomeMat and Architizer.

Whether they are sharing videos, listings or advice with their communities and prospective buyers or sellers, real estate pros are making progress in using social media for real results.

Attracting Buyers and Sellers

The core goal of real estate pros utilizing social media is to attract sellers looking to list their homes or buyers looking to purchase homes. Naturally, the 1.0 version of social media for real estate is setting up pages on social networks that fit your company’s content and audience.

Corcoran Group, the largest residential real estate firm in New York City, is a fitting example of how real estate agencies are going above and beyond to make themselves available for buyers and sellers. Corcoran differentiates itself by simply being available and open. The “Do More” tab on their Facebook page says it all — you can find them on Twitter, Facebook, YouTube, Foursquareclass="blippr-nobr">Foursquare, and Gowallaclass="blippr-nobr">Gowalla, among other sites. And if you need more, you can download their iPhone app, where you can find nearby homes for sale or rent and open houses. The app also promotes their Twitter, Facebook and YouTube pages. If you dig a little deeper, you can also find Corcoran on Tumblrclass="blippr-nobr">Tumblr, Blip.tv and Vimeoclass="blippr-nobr">Vimeo. Simply put, Corcoran has found a way to be everywhere for its clients. This is the first step to converting fans and followers into buyers and sellers.


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