If you have not heard the name Jessica Gottlieb in the past few years, you have been living under a rock - or simply not online. Jessica Gottlieb, aka Motrin Mom, has rattled the industry by commenting on how marketing campaigns and blogger outreach have been handled by Motrin, Nestle and most recently, The Corn Refiners Association.
In addition to her own site, JessicaGottlieb.com, she is a Momversation panelist. Jessica has been featured on Dr. Phil a number of times, is often quoted in national parenting magazines and on NPR, and has been dubbed a “Power Mom” by Nielsen Online two years in a row.
Yes, Jessica is controversial and not afraid to speak her mind. She has rocked the blogosphere by publicizing poorly executed media campaigns and forcing brands to pause, before entering the world of social media.
Here is what we covered for the 2010 State of The Blogoshpere:
- Experiences with Motrin, Nestles, Corn Refiners Association.
- Wanting to effect positive change when it comes to brands which are targeting women.
- Concern: women bloggers are willing to give their voice and value away for free.
- Working with brands that INSPIRE.....
- Use of mobile devices and social media tools to reach audience.
- Providing valuable content is key.
- Networking with other bloggers to extend reach.
- How to handle negative backlash from naysayers.
- Monetizing content: bloggers should not have expectation of making money when it comes to blogging. However, bloggers should leverage blogging for OTHER opportunities.
Most Popular Posts
- An illustrated guide to the latest climate science
- A detailed look at climate sensitivity
- An Introduction to Climate Progress
- An introduction to the core climate solutions
- Debunking Breakthrough Institute's attacks on Obama, Gore, top climate scientists, progressives, and environmentalists
- Introduction to climate economics: Why even strong climate action has such a low total cost -- one tenth of a penny on the dollar
- Superfreakonomics author is baffled that Caldeira 'doesn’t believe geoengineering can work without cutting emissions.'
- How the world can (and will) stabilize at 350 to 450 ppm: The full global warming solution
- Is the global economy a Ponzi scheme?
- An introduction to global warming impacts: Hell and High Water
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http://kunstler.com/blog/2010/11/sixty-lame-minutes.html#more
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Rolling Stone: "America's fiercest climate-change activist-blogger lets it rip"
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As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat.
Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth.
Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made.
It is critical to understand internet seo, what it is, what it isn't, what it's for and what it isn't for before even contemplating writing content for your new online business.
For a number of years internet seo companies and just about every individual tech guru I have ever employed basked in the glory of what conventional business gurus call the Voodoo and black magic of internet seo.
It suited them all to maintain an aura of mystic and elitism about SEO, because it enabled them to charge higher fees and dictate the terms of their retainers.
In reality once you crunch through the waffle and bull**it and employ a number of these seo specialists, it becomes clear and apparent that internet seo is not half as difficult as some specialists would have you believe.
Now it is fair to state that there are obviously a number of very professional and successful seo tech gurus in the online marketplace. The problem is finding them.
As the international business guru my full time occupation is a business growth consultant. I assist many businesses from multiple business sectors and have provided my business support, advice, training and consultation services in 42 different countries.
For the past few years I have been heavily involved in producing alternative complimentary revenue generation streams for offline businesses by placing them online.
This means that I have personally dealt with many web design companies, web developers, programmers and search engine optimisation specialists. When I tell you that I have had to fire 6 major seo companies in the last 2 years it should give you an indication of how poor the service offered by some of the major players is.
All of the seo companies I fired were dismissed because they failed to achieve more that what we could achieve ourselves in-house. They all made lots of promises but all failed to deliver more value than cost.
Whenever I enter a new business that has a desire to make the transition to an online presence, virtually every business owner states that he or she want to achieve first place on Google. I know this is not just something I have come across, as many other business gurus tell me they receive the same feedback.
So Google first position on page one is the bench mark that most business owners have in their minds. Frequently when dealing with most seo companies they will inform you that this mind-set is pre-programmed for failure.
All six of the seo companies I fired insisted when they signed up for their monthly retainer fees,that to achieve a first position listing on Google is a 9 to 18 month task for any new web site. Numerous reasons were given for this, but after you learn about internet seo and how it works, you soon realise this is factually incorrect.
In my experience employing a proven internet seo writing guru can get you high rankings in a relatively short time frame. The problem is finding a proven internet seo writing guru is very difficult because they are frequently snatched up by the larger seo companies.
However with the proliferation of businesses expanding on the internet it is becoming more common place to source a writing guru to produce all your online writing content and internet seo proofreading at a very realistic seo price.
This article is only focussed on natural organic growth positioning from producing written articles for organic search engine positioning.
Writing guru top 5 seo secrets by the international business guru describes how retaining the services of a writing guru to promote your online sales & marketing, or internet seo can help grow your business exponentially at a great seo price.
Business gurus are actively promoting a writing guru for writing content to slay online business competitors at great writing rates. A tech guru doesn't have the internet seo proofreading skills to succeed.
The following top 5 seo secrets are just some areas for consideration.
#1 What Business Clients Want
Most clients want first page Google positioning at a reasonable seo price. Any professional internet seo writing guru or tech guru will advise you that prospective customers are 4 to 6 times more likely to buy from a company who feature on the left hand natural organic growth side of the search engine page than from companies featuring on the right hand side as PPC or sponsored links.
The first top 5 seo secrets from the international business guru is to employ a proven writing guru who understands how to achieve this by producing clever writing content and keen key word/phrase proofreading skills. A select number of business gurus will be able to point you towards a skilled writing guru who charges reasonable writing rates for your online writing marketing and writing media.
#2 Internet Seo
If you want your business to explode with sales on the internet, then the two most common methods are internet seo sometimes called natural organic growth positioning, which shows up on the left hand side of your screen when you type in a key word or phrase. The second is pay per click, known as PPC, or sponsored links. These typically appear on the right hand side of your screen and sometimes above the organic growth positions.
Natural organic growth positioning requires someone like an internet seo writing guru to write an article about you or your business. All search engines proclaim they exist first and foremost as information directories.
They like to provide informative articles for their online customers. Always check your writing content and proofreading and ensure your tech guru sources all your online writing marketing and writing media at a competitive seo price because the international business guru advises writing rates can vary significantly.
Business gurus advise the idea, is to write an article that is so credible that all the search engines recognise its value to their customers and it places high on the organic growth positioning.
#3 Writing Content
The international business guru suggests the success of writing marketing or writing media articles for internet seo comes down to the quality of the writing content.
Sometimes a writing guru will team up with a tech guru to ensure absolute top quality information is included in the article and that the proofreading is quality as well. Many business gurus foolishly maintain a blinkered approach to the seo price and writing rates when they should be focussing on the quality of the writing content.
#4 Tech Guru Proofreading
One of the top 5 seo secrets that all seo business gurus should be aware of the differences required by a writing guru for proofreading internet seo writing content. Writing internet seo content is very different to conventional business writing marketing or writing media. For example the international business guru states that one of the top 5 seo secrets is that an online writing guru may deliberately instruct the tech guru to allow some key word or key phrase spelling mistakes to remain in the article.
Although this flies in the face of conventional offline marketing, any skilled writing guru will have researched the online search phrases and if enough people key in a search word, or phrase which they spell incorrectly, then the writer will want to capture those search readers.
This is just one of the top 5 seo secrets that dictates a proven writing guru can command good writing rates without charging their clients an extortionate seo price,
#5 Writing Rates
This is the greatest one of the top 5 seo secrets, for which the international business guru advises the following. When you consider internet seo, writing content, writing marketing, writing media, proofreading and writing rates, you will never find a consistency from one writing guru to another.
When considering seo price, it's best to focus on the quality of the article produced for you and the position or positions it has attained in the natural organic growth positioning.
Dr Mark D. Yates The International Business Guru & Growth Consultant grows businesses fast delivering exponential growth, increased turnover & profit margins. He delivers business support to small, medium & large businesses in 42 countries. To claim his FREE business case files e-mail him at drmarkdyates@aol.com Article Source: |
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