Have you ever made a large cash withdrawal from a banking machine only to wonder a few days later where all the money went? Think for a moment: Where did the last $100 you spent go? Stop for a minute and write it down. Chances are you can account for most of it, but there may be five, ten, or twenty dollars missing from your list.
Why You Should Track Your Spending
What does it cost you to live each month? Some people under-estimate their expenses because they forget the things that don’t occur every month.
- Did you include your gym costs even though you pay them once a year?
- How about your house or car insurance?
- Did you include the cost of your haircuts, your contact lenses, or your vacation?
- Do you pay someone to shovel your snow, clean your windows and carpets or do your taxes?
- What about your vet bills, the flowers for your garden or patio, your best-friend’s birthday present?
Some people under-estimate their expenses because they actually don’t know how much they’re spending on things like take-out, clothes, and coffee. Over and over when I show folks how much money they’re spending on the non-essentials of life, they’re gob-smacked. Well, the only way to make a budget that will work is to know what you have been spending so you get some sense of what you’re going to have to change.
One of the best ways to gain a perspective on your spending habits is to keep a log of everything you spend, each time you do a transaction. The idea is to figure out where you’re spending all those dimes that seem to go missing each month. It’s also about learning more about yourself and where your place your priorities. This isn’t about shame, blame, or deprivation. You don’t have to change anything you don’t want to change. But you should at least know. With a spending log, you’ll have a clear picture of what you’re getting for your money.
When you do all your money management in your head, it’s very easy to forget things — sometimes important things — that will have an impact on your overall financial life. You’re always guessing how much you have left. And you shouldn’t really be surprised when your account is overdrawn. After all, if you don’t know how much you have, how can you know how much you can spend?
If you don’t believe you can find the time to maintain your budget — collecting receipts, entering details onto your budget, adding it all up and balancing it out — think about the time you have to spend solving the problems that arise from not taking care of the details. And think about all the money you waste on overdraft fees, interest costs, and ATM transactions. You’ll have to decide whether you’d rather live life peacefully, or continue waking to the specter of financial worry rattling his chains at the foot of your bed.
Not making money as a YouTube partner? Here are some tips from YouTube itself
YouTube hosted a live event today to help partners get the most out of their YouTube revenue.
Phil Farhi of YouTube, began the event by telling partners about a few of the new initiatives that YouTube is working on, to help make partners as successful as possible. He started by bringing us through the history of advertising on YouTube.
Phil mentioned that just 3 short years ago, YouTube began using in-video and overlay ads, the first step in monetizing videos. And following the first format of ads, YouTube brought Ad Sense ads, enabling smaller advertisers/customers to get on board, allowing YouTube to capture a broader range of advertisers.
Next came in-Stream Ads (mid and pre-roll ads), a format that was launched about two years ago. YouTube said this has been popular because advertisers will pay more for ads that are similar to the format on TV. At almost the same time, promoted ads were introduced and it was proven to drive traffic to videos that were featured using the ‘promoted video’ format.
A few months ago, a new ad format for partners called TrueView was rolled-out. This format lets users watching a video skip the ad after five seconds. An ad format that YouTube says is less interruptive and doesn’t risk annoying your audience because it gives them the chance to hit stop.
Phil asked the question “ What makes a movie a successful?” Using the movie industry as an analogy, he went on to explain that there are many factors that come into play that make up the overall picture; ticket prices, seats filled, distribution etc. It’s the same with YouTube as he pointed out. Partners shouldn’t look at one aspect such as RPM (revenue per thousand page views) or CPM (cost per thousand, as an example $1 or $5 per thousand views), they should look at everything including geography.
A few points to take away
Good partners focus on overall revenue and aren’t fixated on “ticket price”. They also work hard at building a strong audience as well as trying to increase views. Good partners look at geography, RPM and CPM.
Bad partners look at the wrong metrics and don’t build up their audience. Partners who only focus on RPM might think everything is fine however, it’s critical that users concentrate on CPM as well and continue to build audience loyalty.
YouTube says advertisers are creating content that competes with user content, and millions of users are watching advertisements on the site. Think about the popularity of Superbowl ads.
Keep experimenting! Compare ad formats by type and geography and play around with different scenarios. Try enabling ads after your loyal audience has seen them or try it in reverse. Play with different recipes and see what happens when ad formats are enabled/disabled. There is a wide variety of ways to make revenue.
Take a good look at revenue break downs and compare formats; True View, in-Stream, etc.
Better reporting for ad formats coming soon. YouTube admits that partners don’t have the best reporting feature right now.
YouTube will be adding an option for partners to opt-in to just TrueView Ads without needing to be signed up with other formats.
Ensure the metadata on videos have the correct information and enough words to help YouTube’s algorithm bring the best targeted ads to your videos
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Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>
Great news: Supercomputer utterly destroys all-time champs on Jeopardy.
Weekly Search & Social <b>News</b>: 02/15/2011 | Search Engine Journal
Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.
CBS <b>News</b>' Lara Logan in hospital after sexual assault in Egypt <b>...</b>
CBS News announced Tuesday that correspondent Lara Logan — who was on location in Egypt covering the protests against now former President Hosni Mubara...
bench craft company me
Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>
Great news: Supercomputer utterly destroys all-time champs on Jeopardy.
Weekly Search & Social <b>News</b>: 02/15/2011 | Search Engine Journal
Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.
CBS <b>News</b>' Lara Logan in hospital after sexual assault in Egypt <b>...</b>
CBS News announced Tuesday that correspondent Lara Logan — who was on location in Egypt covering the protests against now former President Hosni Mubara...
bench craft company credit card
Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>
Great news: Supercomputer utterly destroys all-time champs on Jeopardy.
Weekly Search & Social <b>News</b>: 02/15/2011 | Search Engine Journal
Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.
CBS <b>News</b>' Lara Logan in hospital after sexual assault in Egypt <b>...</b>
CBS News announced Tuesday that correspondent Lara Logan — who was on location in Egypt covering the protests against now former President Hosni Mubara...
bench craft company me
Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>
Great news: Supercomputer utterly destroys all-time champs on Jeopardy.
Weekly Search & Social <b>News</b>: 02/15/2011 | Search Engine Journal
Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.
CBS <b>News</b>' Lara Logan in hospital after sexual assault in Egypt <b>...</b>
CBS News announced Tuesday that correspondent Lara Logan — who was on location in Egypt covering the protests against now former President Hosni Mubara...
bench craft company me
Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>
Great news: Supercomputer utterly destroys all-time champs on Jeopardy.
Weekly Search & Social <b>News</b>: 02/15/2011 | Search Engine Journal
Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.
CBS <b>News</b>' Lara Logan in hospital after sexual assault in Egypt <b>...</b>
CBS News announced Tuesday that correspondent Lara Logan — who was on location in Egypt covering the protests against now former President Hosni Mubara...
bench craft company me
Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>
Great news: Supercomputer utterly destroys all-time champs on Jeopardy.
Weekly Search & Social <b>News</b>: 02/15/2011 | Search Engine Journal
Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.
CBS <b>News</b>' Lara Logan in hospital after sexual assault in Egypt <b>...</b>
CBS News announced Tuesday that correspondent Lara Logan — who was on location in Egypt covering the protests against now former President Hosni Mubara...
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Great <b>news</b>: Supercomputer utterly destroys all-time champs on <b>...</b>
Great news: Supercomputer utterly destroys all-time champs on Jeopardy.
Weekly Search & Social <b>News</b>: 02/15/2011 | Search Engine Journal
Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.
CBS <b>News</b>' Lara Logan in hospital after sexual assault in Egypt <b>...</b>
CBS News announced Tuesday that correspondent Lara Logan — who was on location in Egypt covering the protests against now former President Hosni Mubara...
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